Article: NBA and Amazon Prime Video ‘have established the groundwork for a deal.’
The NBA and Amazon Prime Video are in discussions for a new broadcasting deal as their previous television agreement, worth $2.6 billion over nine years on average, is set to conclude after the current postseason. The proposed deal, described as a “framework deal for NBA broadcast rights” by Andrew Marchand of The Athletic, is expected to span at least a decade and commence in the 2024-25 season. Similarly, ESPN/ABC are also in talks for a long-term deal that includes retaining the NBA Finals broadcast rights, according to reports from The Athletic.
This development has left TNT in a somewhat uncertain position, as negotiations continue with other networks. Warner Bros. Discovery, which owns TNT Sports, is now facing competition from NBC, owned by Comcast, for the remaining broadcasting package. While Warner Bros. Discovery has the right to match offers, NBC could potentially structure their proposal in a way that presents challenges for Warner Bros. Discovery to counter.
