Charles Leclerc is thriving. Since joining Scuderia Ferrari in 2019, the Formula 1 driver has established himself as one of the sport’s greats, securing 35 podium finishes and six victories. The Monegasque driver envisions a boundless future with the Italian team. With his teammate Carlos Sainz leaving next year, Leclerc is set to race alongside the legendary British driver Lewis Hamilton in 2025.

Beyond racing, Leclerc has partnered with Peroni Nastro Azzurro 0.0% to extend his talents off the track, becoming the brewing company’s first global brand ambassador. The “0.0% to 100%” content series will follow Leclerc’s life outside of racing as he travels to Italy, embodying Peroni’s laid-back image. Set against the backdrop of Lake Como’s Alps, the series will showcase Leclerc exploring the area and engaging in various activities.

“My life is two-sided, for sure. I’ve got a very fast-paced life on track, and living every moment has a very literal meaning: whenever I’m behind the wheel, every lap I do is just incredible, and I know how lucky I am,” Leclerc tells Hypebeast. “I think living every moment is also living the simplest moments. I used to not realize how special those moments were. But the few moments you get to be with your loved ones, even the simplest ones, are the most special.”

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