Sir Lewis Hamilton, a trailblazing British Formula One driver, holds numerous records and is the sport’s first and only Black competitor. His impact extends far beyond the racetrack, as he has played a key role in enhancing Formula One’s global presence and its connection with the fashion world.
Hamilton’s passion for fashion was ignited by a Hugo Boss runway show, leading him to become a fashion icon known for his bold and innovative style choices that have captivated fans and media alike.
He played a crucial role in establishing a clothing partnership between Mercedes and Tommy Hilfiger. In 2018, Hamilton became a Tommy Hilfiger ambassador and introduced a collaboration with the brand at New York Fashion Week.
Using his platform, Hamilton advocates for causes he supports, such as increasing diversity in Formula One both on and off the track. During the 2020 season, he consistently took a knee before every race to show solidarity with the Black Lives Matter movement.