Novak Djokovic Sets Another Milestone: Appointed CEO of Serbian Tennis Federation
In a groundbreaking development, tennis legend Novak Djokovic has set another impressive record, but this time off the court. The 24-time Grand Slam champion has been appointed as the CEO of the Serbian Tennis Federation, making him the first active tennis player to take on such a prominent leadership role within a national sporting body.
Djokovic’s rise to this new position highlights not only his dominance in the sport but also his commitment to shaping the future of tennis in his home country. His appointment comes as no surprise given his long-standing advocacy for better conditions and opportunities for players at all levels, particularly those hailing from smaller tennis nations.
During the press conference announcing the decision, Djokovic expressed his passion for developing Serbian tennis: “I’ve been fortunate enough to experience the highest levels of success, and now I want to give back to the sport that has given me so much. As CEO, I aim to improve infrastructure, create new opportunities for young talent, and ensure that Serbia continues to be a global force in tennis.”
His leadership is expected to focus on modernizing the sport’s facilities in Serbia, enhancing junior programs, and increasing Serbia’s international presence in tennis. While Djokovic is still competing at the highest level, his dual role demonstrates his remarkable ability to balance his on-court success with his off-court contributions to the sport.
This move not only solidifies his legendary status but also marks a new chapter in his illustrious career, making him a pivotal figure both on and off the tennis court.
