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Even if you’re not familiar with all the players at the U.S. Open, the annual grand slam tournament held in Flushing, Queens, you’ve certainly heard of its iconic drink: the Honey Deuce.
Interestingly, Serena Williams also tried her first Honey Deuce this year.
During the last week of August and the first week of September, it’s nearly impossible to scroll through social media without seeing this famous cocktail, which mixes Grey Goose vodka with lemonade and a splash of Chambord raspberry liqueur. The signature trio of green honeydew melon balls, designed to look like tennis balls, is a clear indication of its presence, as is the branded plastic cup it’s served in. The drink’s impact at the event is so significant that CNN reported it’s expected to exceed $10 million in sales by the time the tournament wraps up on September 8.
“You can’t have a U.S. Open without the Honey Deuce,” said Aleco Azqueta, Grey Goose’s vice president of marketing. “It’s like the Mint Julep at the Kentucky Derby but even more of a cultural icon.”
“What makes the Honey Deuce special is that it’s something people anticipate since you can only get the original at the U.S. Open,” he added.
As a first-time attendee, I was among those eager to experience it. My tennis knowledge is mostly rooted in childhood memories of lessons from an older German woman named Ingrid, and I haven’t followed the sport much since then. Like many other attendees, I was there for the live sports atmosphere and the chance to enjoy tasty food and drinks in New York.
Coincidentally, Serena Williams, a multiple U.S. Open champion attending as a spectator, also experienced her first Honey Deuce this year. In a recent Instagram video, she explained she had never tried it before because she was always competing. One social media user noted that her name was on the side of the cup she was using, which she has won six times.
“I like my Honey Deuce with Cincoro,” she said in the video, revealing she replaced the vodka with tequila. “Honey — that’s not deuce. That’s called honey add-in, or Honey Ace. Let’s rename that, it is good. Yum!” she exclaimed after a sip. “Try it with tequila.”
On Sunday night, my friends and I navigated through a crowd of thousands—setting a record for the tournament’s 142-year history—making our way to the drink line before settling into our seats. After about 15 minutes, we reached a friendly woman sporting a baseball cap with “Honey Deuce” on it. While the menu included options like Aperol Spritzes and Palomas, it was clear which drink was the star of the show.
