Jude Bellingham’s secondary source of income, established during his time at Birmingham City, is set to earn him millions.

As football has become ever more globalised, and its stars have become brands in their own right, more and more have been setting up companies to manage their image rights.

A number of the current England team have limited companies for their image rights, with the likes of Bukayo Saka having ‘BS7’ and Phil Foden ‘Rondog Sports’.

Joining that list in 2019 was Real Madrid and England star Jude Bellingham, whose powerful header saw the Three Lions open up their Euro 2024 campaign with a hard-fought win over Serbia in Gelsenkirchen on Sunday night.

The incorporation of Bello&Bello Ltd in 2019 came in the same year that the now-20-year-old Bellingham made his debut for Birmingham City as a 16-year-old, soon tipped to see his undeniable talents take him to the very top, something he has achieved via a stop at Borussia Dortmund en route to becoming a Champions League winner with Real Madrid last season