ALAND has confirmed its ongoing support as a major sponsor for the Parramatta Eels for another three years. The Eels are excited to announce the extension of their partnership with ALAND, marking the continuation of their collaboration until 2027.

Starting from the 2025 season, ALAND’s logo will remain on the Top Back of the jersey, shifting focus from the Front of Jersey to other strategic initiatives.

ALAND founder Andrew Hrsto emphasized the strong bond between the two organizations and ALAND’s dedication to Western Sydney’s community.

He expressed enthusiasm for the continued collaboration, highlighting the decision to concentrate sponsorship on the top back as strategic, allowing for broader community initiatives.

Parramatta Eels CEO Jim Sarantinos echoed these sentiments, expressing gratitude for ALAND’s ongoing support and anticipation for impactful community endeavors.

ALAND, a prominent Sydney property developer and builder, has been associated with significant milestones for the Eels, including the transition to CommBank Stadium, the launch of the NRLW program, and the 2022 NRL Grand Final.

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